Other CTV measurement companies offer a very limited amount of insights into household reach and do not provide deeper learnings regarding consumer behavior.
e.g. Show level reporting
By applying mobile behavioral data to CTV households, we provide 360-degree reporting metrics…an improvement to standard available metrics.
e.g. Historical POI data
By doing more with better data, we create insights that brands must have to manage efficiency across media activation.
Universal look across all CTV partners to reduce duplication
Learn more about device usage, viewing habit, visitation rates, and more…leading to more accurately constructed custom segments.
Minimize waste by reaching consumers based on when they are absorbing content and actively using their devices.
Data informed strategy leads to better results more efficiently and with improved budget allocation.
By better understanding where your audience spends their time, you can scale up or down where it counts.
| APP SCIENCE® | COMPANY 1 | COMPANY 2 | |
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| OFFERING/ CAPABILITY | |||
| Total Household Reached |  |
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| Total Impressions | |
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| Average Frequency | |
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| Households by Device (Mobile or CTV) | |
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| Households by Device Type (Roku, AppleTV) or (iOS/Android) | |
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| Households by Publisher | |
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| Households by App Category | |
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| Households by DMA, Day of Week, Time of Day | |
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| Mobile/CTV: Top App Delivery | |
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| Mobile App Usage: Top Apps & Category | |
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| TV Viewing: Top Shows & Genre Affinity | |
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| Brand Lift Study | |
MIX OF DATA
Combine first-party mobile attributes with CTV viewing data to reach precise audiences at a Household level across Mobile and CTV.
The dashboard starts with a complete recap of the campaign.
The dashboard starts with a complete recap of the campaign.
Mobile publishers indexing at the HH level are reported in addition to CTV HHs.
Mobile publishers indexing at the HH level are reported in addition to CTV HHs.
Dayparting data is an important part of any campaign analysis. But our reporting details device type usage by daypart, giving a better understanding of how your audience is consuming content throughout the day.
Dayparting data is an important part of any campaign analysis. But our reporting details device type usage by daypart, giving a better understanding of how your audience is consuming content throughout the day.
