OTT Data & Actionable Insights in One Easy-To-Use Platform

App Science® Insights provides brands with more actionable campaign intelligence. The data from this comprehensive study is designed to inform CTV and mobile strategy moving forward. It provides the opportunity to strike the optimal balance between screens to maximize media spend and reach precise audiences more effectively.

Why We're Different

INSIGHTS

Other CTV measurement companies offer a very limited amount of insights into household reach and do not provide deeper learnings regarding consumer behavior.

e.g. Show level reporting

SOLUTIONS

By applying mobile behavioral data to CTV households, we provide 360-degree reporting metrics…an improvement to standard available metrics.

e.g. Historical POI data

TAKEAWAYS

By doing more with better data, we create insights that brands must have to manage efficiency across media activation.

Universal look across all CTV partners to reduce duplication

Why It Matters To Marketers

01


REDUCE DUPLICATION


Learn more about device usage, viewing habit, visitation rates, and more…leading to more accurately constructed custom segments.

02


FLIGHT/DAYPART EFFICIENTLY


Minimize waste by reaching consumers based on when they are absorbing content and actively using their devices.

03


MAXIMIZE
ROI

Data informed strategy leads to better results more efficiently and with improved budget allocation.

04


SCALE STRATEGICALLY

By better understanding where your audience spends their time, you can scale up or down where it counts.

How We Compare

APP SCIENCE® COMPANY 1 COMPANY 2
OFFERING/ CAPABILITY
Total Household Reached
Total Impressions
Average Frequency
Households by Device (Mobile or CTV)
Households by Device Type (Roku, AppleTV) or (iOS/Android)
Households by Publisher
Households by App Category
Households by DMA, Day of Week, Time of Day
Mobile/CTV: Top App Delivery
Mobile App Usage: Top Apps & Category
TV Viewing: Top Shows & Genre Affinity
Brand Lift Study

Dashboard Overview

MIX OF DATA

Combine first-party mobile attributes with CTV viewing data to reach precise audiences at a Household level across Mobile and CTV.

CAMPAIGN SUMMARY

The dashboard starts with a complete recap of the campaign.

CAMPAIGN SUMMARY

The dashboard starts with a complete recap of the campaign.



TOP PUBLISHERS

Mobile publishers indexing at the HH level are reported in addition to CTV HHs.

TOP PUBLISHERS

Mobile publishers indexing at the HH level are reported in addition to CTV HHs.



MARKETS AND DAYPARTS

Dayparting data is an important part of any campaign analysis. But our reporting details device type usage by daypart, giving a better understanding of how your audience is consuming content throughout the day.

MARKETS AND DAYPARTS

Dayparting data is an important part of any campaign analysis. But our reporting details device type usage by daypart, giving a better understanding of how your audience is consuming content throughout the day.

How to Get Started



Schedule a Demo


Download Our One-Sheet

A summary of our Insights Report Dashboard. A solution designed to measure and gain insights to CTV performance across all publishers in one easy to use platform