App Science and Tapclicks hosted a webinar Tuesday, July 20th, 2021 with an expert panel discussed why CTV/OTT campaign data needs to deliver on more than simple metrics.
The insights provided by the available data needs to help advertisers identify new audience trends and drive strategy moving forward. It needs to be timely and actionable.
Panelist Marka Hinkamp, VP of Sales at App Science
Panelist Hilary Sayia, Associate Director of US Media Strategy at Organon
Host Kevin Yamano, VP of Marketing for TapClicks